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Beginning of '58 Exterior Color Story

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Beginning of '58 Exterior Color Story


Published 1957




Producer Handy (Jam) Organization
Sponsor Chevrolet Motor Division, General Motors Corporation
Audio/Visual sound, color

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Reviews

Reviewer: JayKay49 - - September 22, 2016
Subject: Beginning of Turquoise
Turquoise made its debut around this time. First in cars then in lots of things. In 1961 K Mart's new logo featured turquoise. Tile became turquoise, basement walls, formerly yellow, were painted turquoise, aluminum awnings were often turquoise, and there were many cars by 1960 that came in turquoise - not just a few.

That '58 Impala didn't sell anywhere near as many cars as the 1957 Bel Air did. Of course, 1958 was a recession year and auto workers in particular were laid off for months.

No sound - not ratable.
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